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Emmanouil F Ioannidis, MA

Product Designer, Freelance

Amsterdam

Happy Clients

Testimonials

I had the pleasure of working with Emmanouil for several months, and I can’t recommend him enough. His design work was always thoughtful, creative, and spot-on...
Javier Ríos Haro, Product Owner, Toyota Europe
Working with Emmanouil has been an absolute pleasure for myself and the team. He joined us on some of our most important projects...
Tau Siroko, Product Design Director, AKQA
Working together with Emmanouil on a few marketing projects at StyleShoots was a bliss. Clear communication, sharp on deadlines and great results...
Merle Vick, Strategic Partner Consultant, Zlando
I had the pleasure of working with Emmanouil for several months, and I can’t recommend him enough. His design work was always thoughtful, creative, and spot-on...
Javier Ríos Haro, Product Owner, Toyota Europe
Working with Emmanouil has been an absolute pleasure for myself and the team. He joined us on some of our most important projects...
Tau Siroko, Product Design Director, AKQA
Working together with Emmanouil on a few marketing projects at StyleShoots was a bliss. Clear communication, sharp on deadlines and great results...
Merle Vick, Strategic Partner Consultant, Zlando
I had the pleasure of working with Emmanouil for several months, and I can’t recommend him enough. His design work was always thoughtful, creative, and spot-on...
Javier Ríos Haro, Product Owner, Toyota Europe
Working with Emmanouil has been an absolute pleasure for myself and the team. He joined us on some of our most important projects...
Tau Siroko, Product Design Director, AKQA
Working together with Emmanouil on a few marketing projects at StyleShoots was a bliss. Clear communication, sharp on deadlines and great results...
Merle Vick, Strategic Partner Consultant, Zlando
I had the pleasure of working with Emmanouil for several months, and I can’t recommend him enough. His design work was always thoughtful, creative, and spot-on...
Javier Ríos Haro, Product Owner, Toyota Europe
Working with Emmanouil has been an absolute pleasure for myself and the team. He joined us on some of our most important projects...
Tau Siroko, Product Design Director, AKQA
Working together with Emmanouil on a few marketing projects at StyleShoots was a bliss. Clear communication, sharp on deadlines and great results...
Merle Vick, Strategic Partner Consultant, Zlando

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Highlights

Services

Software

1M+ users

Leading design projects for millions of users

Knack for teaching

Elevating the collective expertise by facilitating workshops and training teams

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3 principles

Start with why, human-first design, devil is in the details

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Product Design

Videography

Toyota X AKQA

Rethinking the automotive configuration experience

Over the course of a year, acting as both a hands-on designer and team lead, I steered the project, ensuring alignment with Toyota's brand ethos while emphasizing a user-first approach. The collaborative efforts resulted in a finely-tuned online configurator, setting a new benchmark for intuitive experiences within the automotive industry.

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Adidas

Empowering shop floor personnel globally

I was in charge of UX/UI for a series of manuals to be used by Adidas personnel globaly and ensure Adidas stores look consistent with each other. Adidas was so happy with the results that management even twitted about it!

Explore case study

Lexus

Revamping the Lexus Configurator Experience

As Senior Product Designer, I helped redefine how users explore and customise their Lexus online. Collaborating with designers, developers, and product owners, I focused on simplifying complex flows and elevating visual storytelling through a cohesive, premium design system. The result is a modern, intuitive configurator that makes personalising a Lexus effortless while staying true to the brand’s sense of luxury and precision.

Case study coming soon

Experience

Education

Volunteering

2017 - Now

Art Direction, Product Design, Freelance

I help organisations using product and service design, design thinking and workshops on product discovery and problem solving. I have worked for or with Adidas, ESN, IKEA, Unilever, KPN, AKQA, Toyota, Lexus, CPW and more.